PAT MCGRATH LABS X SUPREME
PAT MCGRATH LABS X SUPREME | Launched 2022
Sourced, briefed, and cast content creators + models for campaign imagery, executed social strategy alongside the creative team, and owned the timeline across casting and content workstreams end to end.
Casting, Marketing & Production Management
Identified and seeded influencers aligned with the Supreme/Pat McGrath crossover audience to build organic hype ahead of the drop.
Influencer Seeding
Managed creator deliverables, briefs, and turnaround — ensuring content landed in the scarcity-driven window that defines a Supreme-style launch.