GOOD WEATHER SKIN
ALL OVER SUN MILK | Launched May 2026
Built go-to-market strategy positioning All-Over Sun Milk as the first SPF 50 designed for both face and body — a "one bottle" alternative to the two-product habit, with launch timed ahead of peak summer activity season.
GTM & Launch Strategy
Cast + briefed talent for face-and-body campaign content and managed influencer + affiliate seeding across ShopMy and direct outreach, supporting distribution through goodweatherskin.com and retail partners Credo, Violet Grey, Nordstrom, and more.
Creator & Affiliate Ecosystem
Directed launch gifting to drive early product-in-hand content, built the social content calendar and editing pipeline around the "made for both" positioning, and paced cadence toward the launch date.
Content & Cadence
Partnerships
Built partnerships with tennis, run, swim, and hike clubs to reach the product's real-world active-use audience — extending distribution beyond traditional beauty/affiliate channels into the communities actually using SPF outdoors.
