GOOD WEATHER SKIN
THE ONE WARM GLOW | Launched September 2025
Strategized go-to-market strategy for The One Warm Glow, Good Weather's second hero product — positioned as a bronzy, sun-kissed glow SPF that makes makeup optional; managed launch timeline across social, influencer seeding, content creation, and paid media windows.
GTM & Launch Strategy
Cast + briefed a wide-ranging pool of talent, and ran influencer + affiliate seeding via ShopMy and direct outreach ahead of the drop.
Creator & Affiliate Ecosystem
Directed launch gifting to drive early product-in-hand content, built the social content calendar and editing pipeline, and paced cadence toward the launch date.
Content & Cadence
Developed and assisted with paid social creative flighting from launch through 2026, translating the Warm Glow campaign concept and influencer content into performance-ready paid assets to support email and paid media push.