PAT MCGRATH LABS X STAR WARS
PAT MCGRATH LABS X STAR WARS | Launched 2022
Sourced and cast models for campaign imagery, executed social strategy alongside the creative team, and owned the timeline across casting, content, and event workstreams end-to-end.
Casting, Marketing & Production Management
Identified and activated talent across tiers — creator-level seeding and content management, celebrity-level placement — to drive both organic reach and earned media.
Creator & Celebrity Ecosystem
Supported and produced the NYC press and influencer event marking the collection's debut — managing logistics and run of show for the in-person activation that anchored the campaign's earned media push. The event helped drive 251M media impressions and contributed to a full sell-out of the collection.
Event Production
